Marketing Specialist at Expedition Communications
During my 1 year and 3 months at Expedition Communications, a company specializing in satellite communications solutions, I served as a Marketing and Communications Specialist. In this role, I led a complete brand overhaul, rebuilt the company website, optimized our Google Ads, managed our social media platforms, and executed email marketing campaigns.
Digital Marketing
Rebuilt the company website to enhance user experience and visual appeal, resulting in a 110% increase in website traffic and a 15% improvement in session duration. Click the images below to be redirected to the landing pages.
The pages were built using HTML, CSS, and JavaScript on the WordPress platform.
Managed Google Ads campaigns, optimized ad performance, and achieved an 8% increase in conversion rates.
Social Media
Managed all social media platforms, increasing the number of followers by 40% and improving engagement through targeted content creation and curation. Responsible for the design and copywriting of all social media posts. Check out some samples below.
Email Marketing
Designed internal newsletters and email marketing campaigns using Mailchimp. Click the images below to view some samples.
Sales Collateral
Designed marketing materials using Adobe Creative Suite, including brochures, flyers, postcards, magazine ads, and banners.
